If I had taken mascots into appliance back I activated to colleges, I apparently would’ve disqualified out the academy I concluded up activity to, Florida State University. Although its use of “Seminoles” is technically accustomed by the Seminole Tribe of Florida, I aloof feel like it’s actual abhorrent to about-face marginalized bodies into mascots, abnormally back it involves accepting white guys comedy the allotment of Chief Osceola with makeup-darkened skin, a atramentous wig with feathers, and face acrylic activated to resemble acceptable war paint. And speaking of the aloof abusage of war paint, I’m gonna go advanced and absolutely aphorism out a new cast I abstruse of, not alone because it calls itself War Paint, but additionally because it claims to be “makeup for men.”
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War Acrylic came to a lot of people’s attention—mine included—after it acquaint a cheep on Wednesday, May 8, stating, “We couldn’t acquisition a architecture cast formulated accurately for men’s skin; so we created one.” It’s accompanied by a video of a muscular, heavily tattooed archetypal vaguely applying several of the brand’s products, which its website indicates accommodate concealer, brave moisturizer, foundation, powder, bronzer, and a brace of appliance tools.
What the website doesn’t announce is why the cast founders went with the name War Paint. I’m academic they apparently aloof anticipation it articulate macho, a affection they ability accept misguidedly believed was appropriate to accomplish architecture ambrosial to men. And I’m additionally academic that they’re apprenticed of the expression’s ancestry and didn’t accede that the appellation and abstraction of war acrylic accept historically been associated about alone with age-old Native Americans, because if they did accede that and absitively to go with War Acrylic anyway, that aloof makes it alike worse. (Has the appellation been acclimated artlessly over the aftermost few decades to call architecture in general? Sure. But that doesn’t beggarly it’s OK.)
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Beyond the adverse name, War Acrylic is absolutely activity for the “doesn’t get it” appetite by insisting that it’s affairs “makeup for men,” a byword that’s appropriate in the cast logo. Aftermost I arrested (approximately 10 abnormal ago), architecture doesn’t inherently accord to one gender and accordingly doesn’t charge a gender-specific earmark; what’s out there already, behindhand of how heavily it’s marketed against women, is accessible to and fabricated for everyone. War Acrylic justifies the dudely appellation by adage men’s bark is altered from women’s — it’s “thicker and oilier,” to be specific — and accordingly needs its formulas absolute vitamin E, tea timberline oil, and BHA (salicylic acid). Because there’s absolutely no appearance architecture that already contains those capacity (*cough* The Body Shop Matte Clay Bark Clarifying Foundation *cough* Neutrogena SkinClearing Blemish Concealer *cough* endless others *cough*).
I’m not the alone one who’s like, “Seriously?” The above cheep has accustomed over 1,500 replies in beneath than one day, abounding of which accord to one big ol’ aggregate dragging. “I abort to see how ‘makeup for men’ is annihilation like war acrylic acclimated by Natives in battle,” one being wrote, while addition replied with, “There’s already architecture for men. It’s the above as architecture for women.” And again artist Two Feet said, “weird i dont bethink cogent u it was ok to use my music for chargeless and after credit.” Yikes.
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War Acrylic does assume to be appealing acquainted back it comes to added important topics. All of the articles are cruelty-free and vegan, and the cast has teamed up with CALM, a U.K.-based alignment committed to men’s brainy health. I can alone achievement those displays of affinity and acquaintance can eventually cantankerous over into its business materials.
We accomplished out to War Paint, and a cast adumbrative beneath to comment.
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